Jackie Appleby

Is The Diligent Assistant

A highly organized and strategic Business Manager

who’s worked with coaches, consultants, and counselors

across North America to bring calm and focus to their business.

” Your systems and processes are only ever as good as the people using them.”

Who we are

Diligent Assistant is a Virtual Assistant and Business Management Agency dedicated to helping coaches, consultants and counselors smarten up their business so they can focus on doing what they do best.

We help these amazingly giving people be the best they can be by freeing up their time running a business and allowing them to spend more time coaching, consulting, facilitating, counseling, and leading.

We focus solely on the coaching and counseling industries, and working directly with Coaches and counselors has made us experts in their pain points. We get how overwhelming running a business can be and coupled with our ability to understand technology and processes in the realms of marketing and business management gives us the ability to tailor our services to the needs of coaches and counselors

Our Mission

Providing Coaches, Consultants, and Counselors with tools, services, and best practices for managing their business operations. We do this by providing streamlined operational solutions and education that is simple to understand, makes sense, and does the job. We believe in diligence (it’s in our name), balance (You can’t put all your eggs in one basket), Authenticity (People do business with people they know, like and trust), Wisdom (we are always learning and growing), Honesty (no sugar coating here) and Integrity (We do what it says on the tin!)

Meet the Diligent Assistant Team

Jackie Appleby

Jackie Appleby


Sassy, sarcastic and super-charged is how business owner and operator Jackie Appleby describes herself.

Originally heralding from England, Jackie is well-known in the Calgary Coaching Community. She is Mum to 2 kids 17 & 20 and a couple of dogs.

Jackie is a keen camper with regular trips to the Canadian Rocky Mountains giving her plenty of inspiration for her business

Nihal Amin

Nihal Amin

Virtual Assistant and Systems Guru

Jackie’s right-hand gal, described as feisty, faithful, and fearless, Nihal has the ability to tame many of the software platforms she works with.

Arriving in Canada from Eygpt at the onset of a pandemic is among the feats that Nihal has taken on and won.

Mother to a 10-year-old, Nihal has the energy level to match and gets the job done, no matter what!

Diligent Assistant is North America’s prevalent Business Management Agency

for Coaches, Consultants, and Counselors.

We help you smarten up your business so you can focus on what you do best.

Our Approach

People don’t know what they don’t know. When you take time to explain how something works and why it’s needed, many pieces start to fall into place.

With small business, business owners often look to their, friends, family and network to understand what operational pieces need to be put in place. However, more often than not, a generalized how-to knowledge is learned instead of one that focuses on why you are different and what problem you solve.

At Diligent Assistant, we only work with professional coaches, consultants, and counselors. We know how valuable administrative support is when you are working with sensitive individuals and topics that require a gentle approach. We understand the kind of challenges that coaches, consultants, and counselors can face when it comes to running an effective and values-based practice.

Located in Calgary, Alberta, Canada we work with

Coaches, Consultants, and Counselors across North America

Certifications and Qualifications

Hubspot Marketing Software Certified
Hubspot Certification

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