Jackie Appleby
Is The Diligent AssistantA highly organized and strategic Business Manager
who’s worked with coaches and consultants,
across North America to bring calm and focus to their business.
” Your systems and processes are only ever as good as the people using them.”
Meet the Diligent Assistant Team

Jackie Appleby
OBM & CEO
Sassy, sarcastic and super-charged is how business owner and operator Jackie Appleby describes herself.
Originally heralding from England, Jackie is well-known in the Calgary Coaching Community. She is Mum to 2 kids 18 & 21 and a couple of dogs.
Jackie is a keen camper with regular trips to the Canadian Rocky Mountains giving her plenty of inspiration for her business

Amelia Appleby
Technical Services
Jackie’s number two and daughter, is fresh out of high school and excited to put her skills to the test while deciding what her path ahead looks like. Amelia is skilled in media design and can tame most software platforms. She’s a natural leader, curious and a people/cat person.
An avid PC gamer, streamer and Discord Server creator, Amelia swims through technology like a fish in water.
Diligent Assistant Inc is North America’s prevalent Business Management and Business Coaching Company for Coaches and, Consultants.
We help you smarten up your business so you can focus on what you do best.
Our Approach
People don’t know what they don’t know. When you take time to explain how something works and why it’s needed, many pieces start to fall into place.
With a small business, business owners often look to their friends, family and network to understand what operational pieces need to be put in place. However, more often than not, a generalized how-to knowledge is learned instead of one that focuses on why you are different and what problem you solve.
At Diligent Assistant, we only work with professional coaches and consultants. We know how valuable administrative support is when working with sensitive individuals and topics requiring a gentle approach. We understand the kind of challenges that coaches and consultants can face when it comes to running an effective and values-based practice.

Located in Calgary, Alberta, Canada, we work with
Coaches, and Consultants, across North America
Certifications and Qualifications



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