by Jackie Appleby | Jan 2, 2022 | Business Operations, From the desk, Optimized Mindset
Love it or hate it, business planning is a necessary evil for an entrepreneur. Luck is not a strategy and the law of attraction demonstrates over and over again, the rewards that can be reaped when you are deliberate about your time and focus. That said, it’s not just...
by Jackie Appleby | Dec 14, 2021 | Business Operations, Sales & Marketing
Social Media Marketing platforms like most SAAS platforms come in many shapes, sizes and prices and over the years I have spent many hours trying to find the perfect platform and just like unicorns, it doesn’t exist. However, after trying many, many platforms the...
by Jackie Appleby | Nov 14, 2021 | Business Operations, From the desk
It happens to the best of us. As business owners, we get into a cyclical state where all the days feel the same and we feel tired, overwhelmed and burnt out. Even in the most successful businesses, it takes a conscious and regular effort to revisit our why’s and check...
by Jackie Appleby | Jan 4, 2021 | Business Operations
SEO or Search Engine Optimization, for Small Business is, in itself, a huge topic. It has many intricate strategies that can lead you down a rabbit hole. There are advanced SEO techniques that would usually require the assistance of an SEO expert or SEO agency....
by Jackie Appleby | Dec 15, 2020 | Business Operations, From the desk
When we look at the various ways to market your coaching business, you can use hundreds of different strategies and tactics. Often the thought of marketing any business becomes overwhelming because if marketing is not your forte, it can be challenging to know where to...
by Jackie Appleby | Dec 1, 2020 | Business Operations, From the desk
Social media marketing is a powerful marketing technique, but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social...
