by Jackie Appleby | Dec 1, 2020 | Business Strategies, From the desk
Social media marketing is a powerful marketing technique, but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social...
by Jackie Appleby | Nov 15, 2020 | Business Strategies
As part of your Marketing for coaches toolkit, the importance of a great brand is high on the list of strategies. When we talk about branding in a business sense, the first things people think of are logos and colour palettes. While these are important elements to a...
by Jackie Appleby | Nov 1, 2020 | Business Strategies
Relationship marketing is one of the many marketing tactics a coach should have in their overall marketing strategy. Why? Because people purchase from those who they know, like, and trust. People want to know that you’re a real person with real feelings instead...
by Jackie Appleby | Oct 15, 2020 | Business Strategies
With more than 706 million members, LinkedIn may seem like the pot of gold at the end of your rainbow. Who wouldn’t want the opportunity to sell their product or services to 706 million people? Let’s remember, however, that to find leads on LinkedIn is NOT about...
by Jackie Appleby | Oct 1, 2020 | Business Strategies
If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers; solopreneurs looking for...
by Nihal Amin | Sep 15, 2020 | Business Strategies
As a coach, have you ever wondered if you’re the only one finding it difficult to deal with all the facets of your business? While it can be very satisfying to be a Jack of all, it is unfortunately not really possible to be a Master of all, and this is where the...
