Welcome back, coaches! Today, we’re diving deep into what it takes to escalate your coaching business beyond just six figures. In this vlog, we’ll explore the crucial strategies and mindset shifts necessary for elevating your business. If you’ve been striving to not only reach but surpass that six-figure milestone, you’re in the right place!

Are you tirelessly spinning your wheels, feeling like your coaching business is just inches from breakthrough, yet somehow it remains out of reach? You’re not alone. But what if I told you the secret lies not in the hustle, but in your mindset?

Today, we’re going to explore the pillars of a thriving coaching practice. It’s about aligning your operations, finances, marketing, and people strategy and backing them up with a CEO mindset—synchronized like a well-conducted orchestra. Every aspect working in harmony sets the stage for sustainable growth, and yes, a mindset ready for success is what conducts this symphony.

If you’re ready to discover the equilibrium that spells success for a coaching business, then you’re in the right spot. Stay with me, as we uncover the foundational elements that will elevate your practice to new heights. Let’s get into it!

Welcome coaches. I’m Jackie Appleby, Online Business Manager, Business Coach and your guide on this journey towards not just building a successful coaching business but creating a transformative one. You want to grow your coaching business while leading your best life, and I share tips, tricks and strategies to make that dream achievable.

With years of experience in the coaching industry, I’ve helped countless coaches transition from being overwhelmed and chaotic to calm and thriving through my coach-to-CEO framework. So, if you feel like it’s time to fish or cut bait, you are in the right place!

When we talk about building a coaching business that not only succeeds but excels, there’s an essential element that often gets overlooked—mindset. And not just any mindset, but an optimized mindset tailored for a CEO.

It’s the thread that weaves through every facet of your coaching practice. Think of it as the powerful current beneath the surface, driving the engine of your business forward.

Now, you might think, ‘But I’m a coach, mindset is what I do.’ That’s true, but let me ask you this—when was the last time you were your own client? We teach our clients to challenge their limiting beliefs, to strive for positivity, to embrace change. But applying these principles to ourselves? That’s a whole different ballgame.

For instance, have you ever thought “I wonder what free software I can get to do xyz” or I’m not paying a subcontractor to do this, I’ll do it myself and 5 hours later you are still trying to fix it! What about responding to an email with your emotions or ego in the way, have you ever done that? Or shied away from a networking event because you don’t know anyone, or not followed up with a potential client because it feels too pushy?

It’s ironic, isn’t it? Coaches sometimes forget that even superheroes need a sidekick. We can’t always see our own blind spots. That’s why having that CEO mindset isn’t just about staying positive; it’s about being vigilant.

But recognizing these signs early? That’s not just an ‘aha’ moment; it’s a shift into a role many coaches shy away from—the role of an entrepreneur, a CEO. As coaches, we’re adept at guiding others through transformation. Yet, when it comes to our own businesses, stepping into the CEO shoes means looking beyond the coaching sessions. It’s about delving into the very heart of business management—ensuring that the structure supporting your services is as robust as the coaching itself.

Consider this: if your income isn’t where you want it to be, it’s time to evaluate. Are you dedicating half of your business activities to marketing and sales? If not, it’s time to reconsider with CEO eyes what is holding you back from reaching your goals and that means giving each aspect of your business the spotlight it deserves.

Being a coach means you have the power to change lives. But being the CEO? That means having the vision to build a business that doesn’t just survive but thrives—one that allows you to serve your clients without sacrificing your sanity or your savings.

So let’s broaden our horizons. From coach to entrepreneur, from entrepreneur to CEO—that’s our path. It’s about more than just the title; it’s a journey of transformation, seeing your business through CEO eyes.

As we venture forward, we’ll examine the supporting pillars of our coaching business with the scrutiny and foresight of a CEO. We’ll make decisions grounded in informed facts—not leaving our gut out of the equation, but balancing intuition with hard data.

We’ll approach spending not just as costs, but as investments in our growth. Recognizing our zone of genius is crucial, and equally so is seeking help where we need it. It’s not about being the superhero in all aspects; it’s about creating a powerhouse team that complements your strengths.

And, perhaps most importantly, we’ll learn to embrace the journey. To love the grind for the gem it polishes—not just what it yields. Because in the end, loving the process is part of what it takes to get what you want. So, if you are ready to grow your coaching business beyond six figures we will step forward into the foundations that will get you there with the CEO hat firmly in place.

When you step up as the CEO of your coaching business, you might notice things can get… well, a bit scattered. The CEO’s role is paramount—full of big ideas and grand plans. But with great power comes…a great big mess. Think of the CEO part of you as a child after a day of play—brilliant in their creativity but not so neat. And just as you would for that spirited child, you need to bring order to the chaos. It’s about creating a space where that brilliance can shine without tripping over yesterday’s ideas.

And that’s where operations come in—the map and the rudder of your ship, guiding you through entrepreneurial waters with clarity and direction. Your operations are not just about doing more; it’s about streamlining what you do to have less that needs your direct attention.

Automation is key. Core software platforms for accounting, CRM, and email marketing—they’re the minimum for a business that thrives. But remember, these tools are only as effective as the people wielding them. It’s about using them to achieve clear results. That’s why your team needs a compass—your Standard Operating Procedures. This library of processes becomes your business’s bible, outlining every function crucial to your operations.

With these in place, you can truly step away. I mean, shut off your phone, ignore your email, and immerse in life kind of away. When your team can run the show? That’s not just success. That’s freedom. Imagine, running programs that not only cover your expenses but also fund your passions, while your team keeps the gears turning. It’s not just a dream—it’s achievable with solid operations.

And let’s not forget the most crucial piece on this chessboard: the client journey. Operations ensure that your clients don’t just get a service—they get an experience. In a world where everyone’s a coach, the transformation you provide coupled with an unforgettable experience? That’s your checkmate.

Operations—Getting this pillar right means you’ll stand out in the crowd, save time, and become your clients’ biggest fans.

As we continue to navigate the pillars of our coaching empire, we come to one that often gets side-stepped: Finance. It’s not the most glamorous, but it’s absolutely critical. Your financial health can mean the difference between a fleeting venture and a lasting legacy.

Let’s face it, money is a loaded topic. It can evoke fear, excitement, and sometimes a bit of denial. How you view money—whether as a necessary evil or a force for good—shapes every financial decision you make.

Embracing your role as CEO means taking the reins of your finances. It’s about setting goals, yes, but also knowing exactly what it’ll take to meet them. This isn’t about wishing on a star for your desired salary; it’s about strategic planning for your business’s operational needs, your team, and the tools that propel you forward.

It’s crucial to distinguish between an expense and an investment. Every dollar spent should be scrutinized—is it a cost or is it contributing to your growth? And let’s talk about your compensation. Paying yourself a consistent wage isn’t a luxury; it’s a fundamental aspect of a sustainable business. Knowing your worth and reflecting it in your pay is a form of respect—respect for yourself and for the business you’re building.

If you are in start-up mode, I know the challenge is that you don’t yet have enough coming in to pay yourself what you want, but that doesn’t mean you can’t pay yourself something on a regular basis. Even if it’s $250 every 2 weeks, the point is to get used to getting paid regularly, this helps you on some many levels when your income grows.

Equally important is preparing for taxes and unforeseen expenses. It’s not just about what’s coming in; it’s about smart allocation for what must go out. And you can’t do this by guesswork; you need a clear set of books that you, as the CEO, are intimately familiar with—even if you’re not the one managing them daily. Understanding your return on investment, staying ahead of the curve, being proactive rather than reactive—these are not just financial strategies; they’re lifelines for your business.

So, take the time to delve into the numbers, to really understand the financial pulse of your practice. With a CEO’s eye for finance, you’ll turn what many see as a chore into one of your most potent tools for growth. Now, ready for the next piece of the puzzle? Let’s explore how your offerings fit into the financial framework of a six-figure business.

One of the most transformative realizations as a business owner is recognizing you can’t—and shouldn’t—do it all alone. Yes, you might start as a one-person band, but if you’re aiming for that six-figure milestone, you’re going to need a team. And I’m not just talking about employees.

Your team extends beyond those you pay from your business. It includes mentors, coaches, family, friends, and yes, even your doggy daycare that keeps your pups happy while you work. Every single one of these supports plays a crucial role not just in your business, but in sustaining you, emotionally and physically.

Take it from me—just last week, a coffee break with my best friend sparked an idea that solved a big challenge in my video production. It’s these moments of support that can bring simple, yet effective solutions to our daily hurdles.

Remember, building a business is a journey you shouldn’t walk alone. Whether it’s getting help at home to free up your time, or professional services that enhance your business capabilities, each component is vital. It truly does take a village to succeed.

And in today’s gig economy, finding specialized help has never been easier. You don’t need to hire full-time staff right away. Start with subcontractors who can take on specific tasks. But, make sure you have clear, documented processes—your Standard Operating Procedures—so they can hit the ground running without constant guidance from you.

Whether it’s a cleaner to keep your workspace orderly, a virtual assistant to manage your calendar, or a coach to guide your strategy, each person adds a thread to the fabric of your business. So, think about who’s in your corner, supporting your rise to CEO. Are you ready to strengthen your team and elevate your business? Let’s plan that together.

Now that we’ve identified who makes up your team, the next step is ensuring they have everything they need to help you—and your business—succeed. This starts with you mastering the art of delegation.

There’s no use in gathering a great team if you’re going to micromanage every detail. Letting go is essential. Ensure your team has access to the tools and information they need, starting with comprehensive Standard Operating Procedures. These SOPs are the roadmap they’ll follow to execute tasks just as you would.

Communication is key. Make sure there are clear channels open for your team to reach out—whether they need clarification, support, or just to check in. This openness will foster a trusting and effective working relationship.

Equipping your team doesn’t stop with resources; it extends to training and support. But once they’re up and running, step back. Give them space to grow into their roles. This autonomy is crucial for building their confidence and your confidence in their abilities.

Remember, setting up your team for success is as vital as any strategy you implement for client acquisition or marketing. When you do it right, you not only build a business, you build a legacy. A team of trustworthy, loyal, and capable individuals enables you to lead not just a thriving business but your best life. This is how you truly step into the CEO role—by creating a self-sustaining environment that flourishes under your leadership.

Stepping into our final pillar, we confront the engine of any business—Sales and Marketing. While you may be active on social media or sending out newsletters, ask yourself: Do I have a solid strategy that ties all my marketing efforts together?

Here’s a truth bomb: If your revenue isn’t hitting those six-figure marks, you should be dedicating half of your available work time to sales and marketing. Yes, half. As CEO, the buck stops with you. It’s your strategy, your vision that will guide your team’s efforts in creating compelling content and reaching out to potential clients.

While you can delegate tasks like social media posts or SEO, the overarching strategy must come from you. These elements are just pieces of a larger puzzle. The real magic happens in the connection you forge between you and your potential clients.

Remember, marketing isn’t confined to digital spaces. Networking, content marketing, SEO—these are all vital strands in the web you’re weaving to capture leads. Each strategy should funnel these strangers toward becoming not just clients but raving fans.

Once leads begin to populate your sales funnel, that’s your cue. This is where your sales strategy kicks in—where you build relationships, demonstrate value, and not just sell but connect on a deeper level.

Even if a prospect doesn’t immediately sign up, your interaction should leave such a positive impact that they can’t help but share their experience. You’re not hustling; you’re cultivating a community around your high-value offerings.

In coaching, word-of-mouth referrals have the highest ROI. Aim to deliver such extraordinary service that your clients become your most passionate advocates. Let’s not just reach for the stars—let’s ensure our clients are so thrilled they want everyone they know to join them in our orbit.

As we wrap up our journey through the Coach to CEO framework, it’s clear that building a thriving coaching business isn’t about focusing on just one aspect. It’s about how Operations, Finance, People, and Sales & Marketing—all underpinned by an Optimized Mindset—work in harmony to create a sustainable and profitable business.

Each pillar supports and enhances the others, and it’s this interconnectedness, driven by the right mindset, that can propel your business into the multi-six-figure range. Remember, without the right mindset, the effort you put into any single area can only take you so far.”

At Diligent Assistant Inc., our coaching programs are crafted around this comprehensive framework. We ensure that we’re not just addressing one part of your business but strengthening all aspects in unison, so nothing is left unbalanced.”

If you’re ready to see how this can work for you, I invite you to book a Complimentary Synergy Coaching Session with us. The link is right in the description below. Let’s explore how we can lift your business together, ensuring you’re not just working in your business but truly on it.

And if you found value in today’s video, we’d love to hear from you. Drop us a comment below, share your thoughts, or any questions you might have. Don’t forget to like, subscribe, and ring that bell for notifications. Stay tuned for more insights that help turn coaches into CEOs, one strategic step at a time.

White cursive text spelling "jackie" on a black background for a coaching program.