Relationship marketing is one of the many marketing tactics a coach should have in their overall marketing strategy. Why? Because people purchase from those who they know, like, and trust.
People want to know that you’re a real person with real feelings instead of someone who only cares about making money. They want to know that you have a proven track record, that you can deliver results and that you understand what their pain points are and can offer a solution. And they want to hear recommendations from others who have worked with you, to be sure you are able to deliver what you promised. This is especially important for coaches, where the whole relationship with your client is based on trust.
In summary, people with purchasing power want a relationship with you before they buy. This kind of relationship-based marketing gives you:
In order to have a relationship with a single person or large audience, you need to interact with them. Get to know THEIR likes and dislikes, know what problems they are experiencing, and think about how you can help them solve their problems. In order to learn this information, you’ll be forced to be consistent with your interaction, whether on social media or in real life, naturally giving you more visibility.
Do you share your knowledge with your audience, or do you save that only for paying customers? Sharing your knowledge, practical experience, and even case studies for free will position you as a knowledgeable authority figure and an expert in their field who cares about helping others. Platforms such as social media, podcasts, YouTube videos, or writing an ebook or short reports are all ways to increase both your authority rank and your visibility.
3. A stellar reputation
Can you see how Visibility and Authority build on each other and lead to a Stellar Reputation? As you interact with people and become an authority figure, your audience will naturally form an opinion about you. If you over-deliver with your products or your signature programs, your reputation will continue to shine. Overall, a stellar reputation will shorten the length of time it takes you to earn the trust of your audience or new followers.
4. Happy and enthusiastic fans
You’ll know you’ve made it when fans are clamouring for your latest offering and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and is worth all the time and effort it takes to reach this destination.
One key thing to remember is you should never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy fans. Keep these gears working to consistently grow your business for years to come.
Confused about How to Start Building Relationships?
Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your audience should be thrilled with the value that you deliver to them.
The best place to start is to understand exactly who your ideal clients are and where you would find them. Knowing what is important to them and where they get their information from will also help you to tailor your marketing messages and build relationships.
If you haven’t yet completed an ideal client persona exercise, that would be the next thing to do to help you outline what your ideal client looks like. There are many templates available for this just by searching Google or reach out to us and we’ll send you our template!
Honing your Marketing Strategy
You cannot market effectively and get great ROI on your advertising efforts unless you know exactly who your ideal client is.
Being a coach is absolutely about the relationship with your client and if they are not checking all your boxes, working with them will be hard.
By completing this worksheet, you will:
- Learn where your ideal clients hang out so you can market to them in the right place, at the right time
- Understand what is important to your clients so that your marketing messages speak to them
- Know your client’s pain points so you can empathize with them and create a connection.
- Be able to filter out non-desirable clients
All for FREE! Just let me know where you want your worksheet emailed to, and I’ll send it right away!