I have had many conversations with business owners who fixate on competitors and competition and how to beat them, but ultimately the best way to ensure you have a steady stream of clients is to make sure you have a coaching niche carved out for yourself. The best way to achieve this is to think of yourself as a specialist in one particular area of expertise within the coaching world.
The coaching industry has seen significant growth in recent years and as a result, there are lots of coaches who appear on the surface and in their messaging to be offering the same thing. When it comes to carving out a coaching niche it’s important to distinguish what separates you from your competition. Ask yourself “what do my clients and potential clients get from only me?”
Trying to grab every piece of work that comes your way whether it’s your niche or not, can lead to shoddy or rushed work (because it’s not your expertise), being underpaid, damage to your reputation, not to mention stepping on others toes. Instead think about joining forces with other Coaches that offer different services to you and leveraging off each other to build client bases.
If you are struggling to find a good coaching niche for your practice, read on, this article has a plethora of ideas.
Let’s take a look at 20 of the hottest coaching niches for 2021:
- Language Coach
- Writing Coach
- Sleep Coach
- Home Organization Coach
- Freelance Coach
- Personal Brand Coach
- Spiritual Coach
- Career Coach
- Mindset Coach
- Financial Coach
- Productivity Coach
- Intimacy Coach
- Conflict Management Coach
- Happiness Coach
- ADHD Coach
- Single Parenting Coach
- Grief Coaching
- Social Media Coach
- CEO Coach
- Running Coach
There are many ways to niche down even further in your coaching business aside from just the type of coach you are. Here are another 10 areas to consider aside from your core coaching type.
Age: Do you only work with clients within a certain age category?
Gender: Men, women and non-binary individuals all have unique challenges and situations. Maybe you specialize in one of these areas?
Industry: Is there a specific industry you are familiar with and want to work within?
Life stage: Do you work with kids, pensioners, mothers, divorcees or retired individuals?
Location: Is location a factor for you?
Employment status: Do you work with business owners, employees, SAHM’s?
Level of Education: Are you working with individuals that hold degrees, doctorates or any other relevant education level? Maybe ESL individuals are your target market or those with learning difficulties.
Annual Income: Depending on the price of your services or programs you may be looking at individuals with a certain level of income.
Disabilities: Do your ideal clients have any physical or mental disabilities, do you specialize in areas such as ADHD for instance?
Cultural/religious background: Do you have the skill set to work with specific cultures?
Another way to niche, is to look at your delivery method for coaching.
Once you define who you are and who you serve it’s much easier to find clients (and opportunities for coaches) in your chosen niche and one place where coaches can use these focused niches to their advantage is the market for personal development courses. I like to call these the “niches for classes” because many of them don’t fit into traditional categories. The online personal development arena is also growing at an exponential rate, especially when you consider that private courses are more tailored toward specific individuals’ interests, whereas traditional higher education establishments offer a more blanketed approach in education to serve a broader target market.
Individual coaching and group coaching are two other delivery methods you can consider, although I would advise against just having a one on one approach as this will limit your earning potential.
The quickest way to achieve success in any coaching practice is to know who you are serving by nailing your niche.
The faster you are able to find out what people value and what you can do to contribute in some way to make their lives better, the quicker you will be able to achieve success in your coaching practice.
Here are five questions to help clarify your focus:
1- What is my reputation? What am I known for? What is my claim to fame?
2- How would I like potential clients to talk about my business?
3- Who do I want to buy from me?
4- What is their TRUE pain/problem/frustration?
5- What do they feel after working with me?
In going through the three areas I have highlighted in this article you will get a very clear picture of who you work with and how you help them. This in turn will give you so many ideas for communication and messaging. Try it out – turn your niche into a one-sentence repeatable statement and post it on social media. Add a call to action and you are good to go. Don’t forget to tag us!
I help xxxxxxxxx achieve/do/reach xxxxxxxxxx by/through/with xxxxxxxx
If you’d like to learn more about how we can help you, visit our website and register for our “four reasons your coaching practice is not thriving” webinar. I’ll be personally answering some of the top questions we get from our clients during our session.