Increasing your brand recognition
So, you’ve created your overall marketing strategy and plans, including Social Media. And in that process, you have identified increasing brand recognition as a goal. Well, a big part of achieving this goal is consistency.
Consistency is a key element in the success of a coaching business. Of course, there are other important factors but consistency is what increases brand recognition the most. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.
Your fans and followers will know that you put out good content which resonates with them, and is also of value to them. If they know you put out monthly blog posts that are packed with valuable information, they will expect that every month. That’s part of your brand, you set that precedence when you started the process, and now you need to keep it up; especially if you want your fans to tell their friends (and you do).
Why be consistent?
If you are not consistent in your social media strategy, then you will create doubt in clients’ minds. This generally means you have to rebuild that trust again to prove that they should continue doing business with you. It’s not impossible to earn their trust again, but you’re basically starting from square one. Working your business consistently, focusing on superb content and excellent customer service, will help to keep your clients happy. These three cornerstones will also build their trust in your brand.
Have you ever had this occur: You opt-in to an email list that has great potential. You receive a few weekly emails and then nothing. Crickets. Then a month or two later you receive an email from that person again, making an offer to purchase their product. How does that lack of consistency make you feel? I’m guessing your first reaction would be, “Who the heck is this person?” Lack of consistency will cause you to forget who they are and why you signed up for their list in the first place. Lack of brand recognition generally leads to, “I don’t know who you are so why would I give you my money?” Again, this business owner just made themselves a much harder task to win you over again.
Consistency with Your Brand Image
When it comes to branding, consistency and repetition will help develop your brand recognition. If you always wear clothes that match your website colors, people will make the connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red; your followers won’t recognize you! Be consistent with your brand image, colors and message both online and offline, so you’re always recognized.
Tips for consistency
- Create social media templates that use the same backgrounds and colors and just switch out the wording.
- Get into a routine with posting your blogs, weekly, bi-weekly or monthly, whatever pace you’ve decided on but pick a date to publish and stick to it.
- Use the same voice for your writing. Develop your brand persona and write in that voice.
- Have the social media headers on your channels all match or at the very least, communicate the same message.
- Use themed images in your blog posts and use the same (resized if need be) images for promoting your posts on Social Media so your audience can recognize your blog posts.
Don’t overwhelm yourself
Sometimes it’s hard to see the rewards when you are continuously putting out content and you may be finding that you have given yourself too much to do. Consistency doesn’t mean you have to put out content everyday or even every week, the key is to do it regularly. A monthly schedule for blog posts is perfectly acceptable and Social Media can be scheduled to go out a couple of times a week if that’s what you have the capacity for. As long as your content is valuable and fans know when it’s coming, your brand recognition will continue to grow.
Outsource this task!
Building your brand recognition is an important part of running a successful business as a coach. If you are unable to be consistent in putting out your content, consider outsourcing this task to a VA or an OBM. A VA generally would create graphics, schedule and post your content, whereas an OBM would help you to plan and develop your content. At Diligent Assistant we have both VA’s and OBMs to help you with your brand recognition strategies.
Now it’s your turn – What ideas do you have for creating consistency and brand recognition? I’d love to get your comments below!